Start with one clear visitor journey
Imagine a person arriving for the first time. They should be able to explain what you do, who it is for and how to get started without hunting through the navigation. Write those answers before you build the page.
Choose one primary action for each page: explore a service, view relevant work or start a conversation. Supporting links can help, but a row of competing buttons makes the decision harder.
Make the details easy to find
Give each main service enough space to explain its scope, likely deliverables and what happens next. Plain language is more useful than a long list of technical terms. Answer the questions that come up in real conversations.
Use work examples responsibly. Show what you actually delivered and identify concept work as concepts. A clear explanation of your process can be more credible than an unsupported claim about results.
Design for the small screen first
Check the page on a narrow phone. Can someone read the text, reach the menu and complete the form comfortably? Keep essential information visible and avoid interactions that depend only on hovering.
Images, typography and animation should support the task. Keep imagery appropriately sized, provide descriptive text and respect visitors who prefer reduced motion.
Plan the handover
Before launch, decide who owns the domain, hosting, content and maintenance. Test important journeys with realistic information and agree how enquiries will reach the right person.
A website needs an owner after launch. Set a manageable rhythm for checking content, links, forms and updates. Start with a clear foundation and improve it as you learn.